Branded content makes brands more interesting, moving advertising away from interruption to engagement. It’s entertainment met with brand, distributed through non-traditional channels. Simply put, it’s a way to get people to spend more time with your brand. The more time they spend, the more likely they’ll become loyalists.
Online films, webisodes, videos and online games — we see them as the art of engagement. To create ideas that get noticed, talked about, shared and multiplied through social and emerging media.